TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.
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In a study with Dentsu and Ipsos, Snap surveyed more than 13,000 sports fans across seven markets to understand exactly how women’s sports have taken such a foothold. Kahlen Macaulay reveals the findings.
Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.
Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.
Fiona McArthur analyses the innovation trends to emerge from Dentsu Creative’s CMO Report, conducted among 2,000 senior marketers.
UK advertisers can now measure deduplicated campaign reach and frequency across linear TV and online platforms through an advertiser-led, independent, single-source dataset. However, it has not all been plain sailing as Tom George describes.
Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.
A new study examines the role and impact of the soundtrack in advertising. It shows how music shapes emotion, captures attention, and helps people remember brands faster than visuals alone.
Adwanted UK, The Media Leader’s parent company is delighted to announce that broadcaster and writer Adrian Chiles will be hosting the final of Media Mind 2025.
The robots are very much among us, and PR has never mattered more.