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Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.
ITV reported flat total revenue growth in 2025 to £4.1bn, as 10% growth in digital revenues and 5% growth in ITV Studios revenues were offset by declines in its linear advertising business.
The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.
The 11th Adwanted Media Research Awards took place yesterday at London’s Banking Hall, with Global Media and Entertainment taking home four gongs.
How do marketers safely integrate AI into their processes? The CEO of Responsible Marketing Advisory highlights the need for flexibility.
The factors that prevent employee dissatisfaction differ from those that create genuine motivation. This distinction matters because it shifts the focus from transactions to transformational experiences.
On World Book Day, the marketing director at Magnetic assesses the importance of storytelling in a world saturated by content.
Welcome to the Brief, The Media Leader’s round-up of media news.
According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.