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Welcome to The Brief, The Media Leader’s round-up of media news.

Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.

The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.

Sports advertising is still built around a legacy planning model that no longer reflects how people actually watch live sport. It needs to adapt, and AI can help, writes the co-founder of RAAS LAB.

WPP’s David Wilding explores six reasons to feel confident about advertising and investing in media.

Welcome to The Brief, The Media Leader’s round-up of media news.

The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.

In the first of a Media Essentials series aimed at marketers early in their careers, the head of planning at WPP Media’s Wavemaker introduces core principles of media and marketing science as a manual for growth.

By combining responsible use of AI with a focus on protecting brand reputation, The Trade Desk can help advertisers unlock more meaningful, sustainable growth on the open internet.

With word of mouth remaining an integral part of marketing, should adland be worried about the demise of small talk? The co-founder of AgencyUK thinks so.