The role of GenAI in creative work is shifting from novelty to necessity. When it’s applied thoughtfully, grounded in insight and guided by human creativity, it delivers both short-term performance and long-term impact, says Tesco Media’s Stacy Gratz.
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Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.
Denise Turner, a leading figure in media research for over three decades, died on Friday at age 58.
Retailers no longer need to decide between boosting ad revenue and protecting the customer experience. The CEO of Particular Audience says that by combining organic search and retail media into a single platform, they can drive real growth.
At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
Patrick Ryan outlines the five forces driving the ‘Age of More’ and six connected levers that agencies need to succeed.
A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.
It makes perfect sense to launch a brand campaign for Open AI’s ChatGPT on a trusted advertising medium like TV, says MI Media’s business director. But what does the large language model itself think?
The ability of MMMs to pull together and scan diverse data sources to help show the impact of media investments on sales is not keeping pace. Can they be made fit for purpose?
For the second time in as many years, ITV warned total ad revenue would decline by high-single digits in Q4. CEO Carolyn McCall attributed the performance to macroeconomic uncertainty over the November Budget.