There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework, argues Thinkbox CSO Elliott Millard.
Showing 421-430 of 63,300
More Uk articles
Welcome to the Brief, The Media Leader’s round-up of media news.
Radiocentre has announced commercial radio ad revenue hit £747m in 2025 surpassing the previous record of £740m in 2022.
Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.
Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.
The platform called Stagwell Search+ which aims to provide a solution to make the transition from traditional search engines to AI search experiences more seamless for brands.
Most brands work with creators, and yet many under-invest proportionally in Creator Ads. Meta’s Pete Buckley offers three fixes for turning creators into a high-performance growth engine.
Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.
Welcome to the Brief, The Media Leader’s round-up of media news.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.