When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.
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In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the impacts AI is having on the creative industries.
Welcome to the Brief, The Media Leader’s round-up of media news.
The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.
Advocating for equality, men aren’t just supporting women; they are advocating for a more resilient industry and a more sustainable way of working.
Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning.
Year-to-date box office is tracking 8% ahead of last year after Q1, with admissions similarly up 7%. Revenue from cinema ad sales house DCM also grew 7% during the quarter.
In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave.
Mark Frain says Australian TV is on course to lose $200M of ad budget in the next two years but can turn that into a $200M inflow with better measurement and lower friction trading.
The company already offered ad exposure data for linear broadcast TV so now provides planners with a holistic view of campaign reach on Samsung smart TVs. The insights will help boost incremental reach.