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Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.

The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.

What truly distinguishes average AI outputs from extraordinary ones? Seedtag’s SVP of design advises how to tap into generative AI’s full potential.

As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.

Breaking the toxic cycle of corporate cultures where women feel they must constantly prove themselves starts with honesty, writes Nicola Kemp.

Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.

The Media Leader introduces the quarter-finalists of the return of Media Mind.

The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms’ lack of effective child-safety tools.

How publishers can insulate themselves against AI search by leveraging content in new, more powerful ways.

The decision offers confirmation of Google’s market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.