The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

TV spot is supported by OOH and social ads.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers. 

CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.    

More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?

However, CEO Dame Carolyn McCall has warned of job losses.