Welcome to the Brief, The Media Leader’s round-up of media news.

There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.

At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.

TiVo’s VP of advertising sales, EMEA, cites four ways simplicity and relevance pack a punch in CTV homepage advertising.

The Media Leader introduces the quarter-finalists of the return of Media Mind.

As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster’s growth, kept TV free and helped shape UK culture.

The Media Leader meets the quarter-finalists of the Media Mind tournament. First up: Walk-In Media.

The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.

Andy Carter will replace Bignell as CEO of PMX.

Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?