We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way. 

The director of research and planning is leaving the TV marketing body after a decade.

Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.

Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.  

Gowen has worked at Reach Solutions, ITV and Channel 4.

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.