Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

Finch will oversee RSMB’s work on Rajar quality control, sampling, weighting, processing and reporting of UK radio listening.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.

2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.

Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.

IPA research director Belinda Beeftink said the best research papers include evidence of outcomes and testimonials and make the highly complex simple to understand.