Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.

An industry topic du jour, inhousing threatens the status quo, if not ultimately agencies’ very raison d’être, writes Bob Wootton. Or does it?

Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.

The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.

Bob Wootton ends the year by collating adland’s loose ends in the hope they can find resolution in 2020.

In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.

The ASA’s first verdicts on gender stereotyping prove what a total mess the entire concept is, writes Dominic Mills.

Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.

In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019.

As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog – and pimped audits and subsequent casualties will endure, writes Bob Wootton.