Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Too often this industry confuses two very important related, but different, areas of media measurement.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Editor’s column: Advertisers need to ensure their media spend isn’t potentially violating sanctions.

Introducing today’s digest of stories from around the media world, updated by The Media Leader team to ensure you’re 100% up-to-date.

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.

We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.