Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo
SEARCH
Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
Forget fake news, it’s fake ads the media industry might want to start worrying about – and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian’s Hamish Nicklin.
2016 was a tough year for the industry – Bob Wootton shares his wish list for getting it back on track…
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.