Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

Interview: Wavemaker’s CEO, Americas speaks about supporting female employees, clients’ ongoing anxieties, and how focusing on inclusion can help solve the talent crisis.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

hasThe Association for National Advertisers (ANA) has reported modest progress on its diversity, equity, and inclusion goals, but still lags behind its own diversity benchmarks.

A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience. 

Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.

Bauer launched Hits Radio Pride as a six-month pop-up in the pandemic as Pride events closed up and down the country, and is growing hours, reach and advertiser interest more than two years later.

In brief: The next All In census will take place on 15 March 2023, led by the Advertising Association, the IPA and ISBA.

Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.