Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.
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Speaking at the Festival of Marketing on Thursday (5 October), Diageo’s global brand director, Anita Robinson, said it is time to take the drinks manufacturer’s role in shaping society “a step further”.
To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.
We must reframe the working mum experience, writes Helen Rose.
68% said they find the ‘bimbo’ portrayal most offensive.
Karen Bradley, the culture secretary, is “minded” to refer 21st Century Fox’s bid for full control of Sky to the Competition and Markets Authority, setting up a second phase of an investigation into media plurality.
Now 2017’s tech-fest has drawn to a close, Newsline hears from Posterscope and Media iQ on what they think were the key take-outs for advertisers.
If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
As Dmexco starts priming the industry for its 2017 event, two of the most influential women working in advertising have criticised the global conference for facilitating discrimination against women.
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.