The acquisition boosts MediaSense’s headcount to over 230.

The media we create for ourselves is the best tool we have to combat noise and disinformation.

Paramount’s flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales. 

Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.

Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.

The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.

Stuart Mays, Global’s longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists. 

The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.

Beeftink is retiring after 18 years at the agency trade body.

Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.