The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.

The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.

AA president explains why the training hub is so important to tackle talent retention.

The director of research and planning is leaving the TV marketing body after a decade.

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.

Analysis: The streaming platform’s second upfront season brought many questions still.

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.

A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.