Paramount’s flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales.
ARCHIVE ▸ Omar Oakes
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.
Stuart Mays, Global’s longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists.
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
Beeftink is retiring after 18 years at the agency trade body.
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
