Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.

2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.

Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.

The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.

One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.

Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.

Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year. 

Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.

‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.