Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year. 

Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.

‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.

Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.

The acquisition boosts MediaSense’s headcount to over 230.

The media we create for ourselves is the best tool we have to combat noise and disinformation.

Paramount’s flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales. 

Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.

Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.