In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.

The news brand has launched plans to make its entire organisation certified in carbon literacy.

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.

2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.

Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.

The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.

One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.

Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.