New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
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As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.
Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
There’s no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA’s Jim Hodgkins.
Confidence regarding wider industry financial prospects dipped in Q1, in line with growing concerns over the macroeconomic climate including Brexit, weak global economic growth and ongoing Government spending cuts.
How should brands treat people who use social media to portray an overly positive, ‘perfect’ image? Poking fun at them is one strategy…
Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate – with views from ITV, 101, Enreach and Total Media.
Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
101’s Laurence Green, ITV’s Simon Daglish and Enreach’s Brian Jacobs give their thoughts on the challenges planning currently faces – and, if it has indeed lost its mojo, what it can do to get it back.