“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
10 Feb 2025 | Jack Benjamin
Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Kara Osborne also cites “trust and belonging” as key issues.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.