While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
19 Nov 2025 | Ellie Hammonds
At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.
10 Feb 2025 | Jack Benjamin
“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Kara Osborne also cites “trust and belonging” as key issues.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.