Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.
Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Kara Osborne also cites “trust and belonging” as key issues.
