Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
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Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined
Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
Karo Pharma has named GroupM and The&Partnership’s joint venture mSix & Partners as its EMEA media agency of record.
Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.