In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.
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In brief: Sue Unerman has become chief transformation officer on EssenceMediacomX’s senior leadership team after six years as chief transformation officer at MediaCom.
In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
The team ethic in media and advertising companies needs to be “rekindled” as hybrid working develops beyond the pandemic, the industry’s All In Summit heard during a panel with media leaders from GroupM and Channel 4.
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.
The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.
In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.