In brief: The apprenticeship scheme partners with Google, Meta, and TikTok.
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WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.
Global retail media is likely to surpass the $100bn mark this year, according to WPP’s media-buying arm GroupM.
Karen Blackett will step down from her duties as GroupM CEO in the UK after being named as UK president of WPP.
In brief: Wavemaker UK has won JML’s media account following a competitive pitch.
Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.
In brief: Google Pixel and KFC Delivery will sponsor ITV’s FIFA World Cup Qatar 2022 coverage.
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
Successful planners are those who embrace data and technology to help perform their roles more effectively.
Are advertisers realising that agency relationships are more important than they realised, asks the editor.