In brief: WPP has acquired global sonic branding agency amp.
More Wpp articles
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
WPP agency Wavemaker has appointed Jon Gittings to international head of strategy where he will be responsible for developing US-based global new business opportunities.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.
The company says the new roles underline its commitment to having “the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”
In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
The Cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media.
New IPA president Josh Krichefski aims to boost the overall health and wealth of the agency business by attracting talent through inclusivity and well-being initiatives.
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.