New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
01 Nov 2024 | Mike Follett
The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Screens at bus shelters garner more attention than other digital channels, new research suggests.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.
At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers.