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Large-format DOOH garners five times more attention than digital formats, study shows

Large-format DOOH garners five times more attention than digital formats, study shows

11 Jun 2025 | Maria Iu

Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

UK 18-43s have distinct mindset, Uber research shows
UK 18-43s have distinct mindset, Uber research shows
09 Jun 2025 | James Longhurst
Media Pulse: Make pod ads relevant to the content and consumer attention will grow
Media Pulse: Make pod ads relevant to the content and consumer attention will grow
05 Jun 2025 | The Media Leader Staff
Principal media in the age of attention metrics
Principal media in the age of attention metrics
04 Jun 2025 | Marc Guldimann
Just 1.5 seconds is enough for ad recall, new attention study reveals
Just 1.5 seconds is enough for ad recall, new attention study reveals
16 May 2025 | Maria Iu
Eurovision 2025: The second screen is the first place to win big
Eurovision 2025: The second screen is the first place to win big
16 May 2025 | Mike Follett

Everything you wanted to know about attention but were too afraid to ask

01 May 2025 | Simon Carr and Tessa LeGassick

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

Pay attention to the rise of easy-focus content

10 Apr 2025 | Phil Rowley

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

We can only accelerate action if we rebuild trust and safety

07 Mar 2025 | Kate O'Loughlin

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

‘Fit for TV’ YouTube channels drive higher ad attention than non-premium video

20 Feb 2025 | Jack Benjamin

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

Making an impression with your media impression

20 Feb 2025 | James Shoreland

Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here’s how to hack the memory code.

What predictions from 25 years ago tell us about the next 25 years

17 Dec 2024 | Paul Edwards, Karl Weaver and Chad Wollen

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

Is the Christmas ad set menu crying out for new courses?

05 Dec 2024 | Nick Palmer

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

Windows to the soul: The compelling relationship between attention and profit

01 Nov 2024 | Mike Follett

The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire. 

Play it again, Sam: Ads need repetition to work

02 Oct 2024 | Mike Follett

So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.

The Attention Council to be incorporated into CIMM

24 Sep 2024 | Jack Benjamin

It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.

+ More Attention

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Blockbusting summer of films

10 Jun 2025

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