Total television revenues were up across the board in August, with just one exception – Channel 5.

The holiday season saw viewing figures fall for all the terrestrial channels, with the exception of BBC One, which maintained a stable share during August.

As has been the case every month so far in 2010, we have seen inflation across the TV market… The cost of TV airtime has gone up once again across all buying audiences.

Post World Cup July saw falls in viewing share for both BBC1 and ITV1. BBC1 posted a slight decrease amongst all home viewing share, whilst ITV1 saw its total drop substantially on 2009’s figures.

The World Cup provided a significant boost to ITV1’s total television revenue in June. The broadcaster enjoyed a 43.7% year on year rise to £109 million.

June viewing was dominated by the FIFA World Cup, which kicked-off on Friday 11 with a spectacular opening ceremony showcasing the best of host nation South Africa.

May figures show that ITV1’s revenue was up 22.4% year on year, to £123 million.

May 2010 television viewing figures show that BBC One was the only terrestrial channel to see a rise in its share of viewing.

ITV1’s revenue was up 20.7% year on year in April 2010, to around £109 million.

Television viewing figures for April 2010 reveal a fall in viewing shares for all terrestrial channels with the exception of BBC Two.