The latest TV Market round-up figures for August reveal a significant dip in total satellite revenue, down -0.8% compared with July’s 15.5% rise, while other channels fared much better.
July saw 12.3 million viewers tune in to the Wimbledon Men’s Final to see Murray’s historic win, as the birth of a future king sparked a news battle between ITV and the BBC – one of the rare occasions when the commercial channel came out on top.
In contrast to June’s figures, commercial television channels in July saw an overall rise in yearly revenues, with Total Terrestrial up 12.1% to £145,200,000.
Commercial terrestrial television channels saw an overall decline in yearly revenues in June, with total terrestrial down -8.7%.
Commercial terrestrial television channels saw an overall decline in yearly revenues in May, with total terrestrial down -2%, and total satellite down -0.6%.
Commercial terrestrial television channels saw an overall decline in yearly revenues in April, with total terrestrial down -8.6% on the previous year. However, total satellite saw growth of 16.3% – over £20 million.
April saw the return to ITV of Simon Cowell’s other cash cow TV project, Britain’s Got Talent, proving there is still an appetite for watching members of public make fools of themselves, as original drama has a great month across all the major channels.
Commercial terrestrial television channels broadly continue to enjoy a strong performance as the year progresses, with total terrestrial revenue up 10.5% year on year – but Channel 4 sees another drop in revenues.
Coming straight from the Cold Feet stable of ‘I can’t believe this is on ITV’, new eight-part drama series Broadchurch proved to be somewhat of a ratings smash for the commercial broadcaster.
The return Ant and Dec’s Saturday Night Takeaway, after a four year absence, proved that the pint sized Geordies are still the nation’s favourite light entertainment presenters.