Commercial radio has recorded a strong set of results for Q2, while Zoe Ball’s BBC Radio 2 slot begins to see its reach fall. Plus: the London market recovers from a poor start to the year.
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The daily market had another tough month, with only two titles bucking the overall downward circulation trend. The Financial Times performed best, increasing by 3.8% in June.
Following a few months of seesawing figures, television revenues had a more stable month in May – recording only minimal changes year-on-year according to UK agency estimates.
The latest cross-platform audience figures reveal an almost universal decline in print readership across the sector, though many titles are successfully offsetting those declines with growing digital reach.
The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole – although print reach was down unanimously across the market.
The worst performing title was – perhaps surprisingly – the second most popular paper, the Sun. The red top was down -5%, dropping 68,000 copies on April.
Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.
Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.
The entire daily market, period-on-period, was up 0.1%, thanks to the Guardian, The Times, The Daily Mail, The Daily Mirror and The Sun, which all recorded small or modest gains.
According to the latest Rajar results for Q1 2019, digital radio has experienced a significant surge – and now encompasses 56.4% of all radio listening, up 3.8% on the previous quarter.