ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
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Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.
Gardening titles saw circulations rise across the board for the first half of 2020 as lockdown Britain sought inspiration and horticultural solutions. While cookery titles experienced a mixed bag of results
Despite TV viewing becoming the mainstay of lockdown life, the television listings market continues to witness declines in print circulations
Unsurprisingly, with the nation in lockdown for much of it, the last six months were less than kind to the women’s magazine market. Almost all titles saw their circulations drop significantly, both over the period and over the year.
With the Covid-19 pandemic initiating nationwide school closures and keeping both parents and children in their homes, Dennis Publishing’s The Week Junior recorded a strong performance for the first six months of 2020.
The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.