Something a little unusual happened in the UK’s newspaper market last in March: a bout of month on month increases in circulations.
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England’s success in the 6 Nations rugby championship, the finale of The Night Manager and yet another royal documentary were among March’s most popular shows.
February was a relatively static month for commercial terrestrial channels; however, total satellite revenue was up 17.1%.
February saw big ratings for 6 Nations rugby, the Brit Awards, spy drama The Night Manager and cop show Happy Valley.
They say no news is good news, so the majority of national newspapers can probably breathe a sigh of relief as the market remained fairly flat in February.
Trinity Mirror lost almost 630,000 average daily browsers.
The UK’s desktop-using online populations remained steady at just under 45.8 million people in January 2016.
January was a good month for commercial broadcasters, with no declines recorded across the board.
Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.
Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.