More Data Analysis articles

Brexit has a strong impact on newsbrand readership for the July 2015 – June 2016 period – with mobile viewing a clear driver for growth.

The latest NRS PADD results for magazine brands prove that print is still very much in fashion – with the majority of titles managing to retain a loyal print audience.

The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.

The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.

As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.

There were some hefty declines in the women’s lifestyle magazine market for the January to June period; however, Cosmopolitan managed to buck the trend and reported a stand-out yearly increase to its circulation.

The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.

The Spectator Group performs well, as Private Eye and The Week maintain steady sales.

Signalling a tough period for the women’s weekly market, all titles recorded combined print and digital declines between January and June 2016 – with just one seeing a small uplift over the year.

Although most titles still boast extremely healthy circulations, not one title witnessed any growth – in part, perhaps, due to the absence of Christmas TV viewing.