As expected of the quieter summer months, August witnessed a host of revenue declines in the commercial TV market, with one exception.
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A tough month across the board, with each total market sector posting year on year falls in circulation
ABC online newspapers – Aug 2016 Site August 16 daily average unique browsers July 16 daily average unique browsers Actual change % change MailOnline 15,228,325 14,878,000 350,325 2.35 Trinity Mirror Group – Digital 8,729,512 8,776,553 -47,041 -0.54 theguardian.com 8,352,910 9,594,927 -1,242,017 -12.94 Mirror Group Nationals 5,262,564 5,274,596 -12,032 -0.23 Telegraph 4,769,878 5,193,068 -423,190 -8.15 Trinity… Continue reading ABC Online – August 2016
The latest ABC regional newspaper results, covering the January – June 2016 period, reveal a general decline for the top end of the market.
Following a strong month which played host to the EU Referendum and a number of sporting events, July was a quieter month for commercial TV channels.
Brexit has a strong impact on newsbrand readership for the July 2015 – June 2016 period – with mobile viewing a clear driver for growth.
The latest NRS PADD results for magazine brands prove that print is still very much in fashion – with the majority of titles managing to retain a loyal print audience.
The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.