More Data Analysis articles

Cast your mind back to Thursday 26 July. Back then it’s probably true to say that a fair few people within the media (and some outside of it) were pretty negative about the Olympics. Maybe that’s a slight exaggeration, but we certainly weren’t expecting the spectacular show Danny Boyle laid on for us.

Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…

In an attempt to boost readers, Time Out London is to become a free magazine. Cutting its price from £3.25 it hopes to increase circulation from 55,000 to a targeted 300,000 a week.Time Out will join a group of magazines and newspapers which have already taken similar steps to rejuvenate the industry. To make up… Continue reading Time Out to become a free London magazine

Adam Bowie gives a brief whizz through the latest RAJAR results…

James Cridland, managing director of Media UK and a radio futurologist, says radio continues to change and the new listening figures make this ever more clear…

Absolute Radio posted an impressive performance in the latest RAJAR release for Q2 2012 – particularly in the London market where other stations struggled to hold on to listeners, and with the popularity of its Christian O’Connell breakfast show.

Listening to radio via a digital platform in terms of weekly reach has increased by 10% year on year, with 24.2 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.1 million in Q2 2011).

Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 3.3% YoY rise in weekly reach in Q2 2012. However, the show slipped below nine million listeners after a -3.0% QoQ decline. Evans picked up Music Radio Personality of the Year at the Sony awards in May.

In what was a poor set of results for London stations, only six stations in our analysis (out of 17) recorded a QoQ increase, while just three stations witnessed an uplift compared with the same period last year.

The latest RAJAR figures for Q2 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011. However, All Radio’s reach is up 0.2% QoQ.