Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”
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To get a real picture of how the consumer magazine market is holding up, Newsline asked ZenithOptimedia, Maxus, MEC, Carat, MPG Media Contacts and Initiative for their views.
The News & Current Affairs and Business & Finance markets have performed particularly well in this ABC release.Private Eye has added more than 20,000 copies (up 10.1% YoY), while Dennis Publishing’s The Week has increased its circulation by 7,000 copies. Overall, the News & Current Affairs (domestic) sector is up 11.2% on this time last… Continue reading ABC Consumer Jul-Dec 2011: News & Current Affairs
The TV Listings sector had a fairly poor period once again, down -3.4% YoY and -1.3% PoP.
Ideal Home has overtaken Country Living to take the lead in the Home Interest sector, though both titles posted YoY and PoP declines.
The Men’s Lifestyle sector is down -2.5% overall on this time last year but is up 4.9% on the first half of 2011.
The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down -9.3% on last year (and -4.2% PoP).
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2011 ABC period.
Free title John Lewis Edition has overtaken Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, after the handbag-sized magazine saw sales fall -12.0% PoP and -6.8% YoY.
The daily newspaper market is down -8.1% on January 2011, with just one title seeing a year on year increase.