Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.
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The release of the April’s traffic figures also saw the launch of Hybrid data from UKOM; as well as the home and work panel that has been used to collate pre-April 2012 data, the company now measures traffic from ‘other locations’.
Steve Parkinson, managing director of Magic and Kiss, on today’s RAJAR release…
Digital radio put in a strong performance once again. Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver.
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 4.2% QoQ rise in weekly reach in Q1 2012.
Capital has retained its position at the top of the London chart after a 4.1% YoY increase in reach (up 0.7 QoQ) to almost 2.3 million listeners, which is its highest figure since 2004.
The latest RAJAR figures for Q1 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011.
Total Global Radio (UK) heads up the nationals and networks once again, though it recorded a -0.6% QoQ and -1.9% YoY decline in reach to 19.3 million, with the Capital brand continuing to perform well for Global.
RAJAR’s Q1 2012 release was particularly positive for Bauer’s Kiss, Absolute Radio and Global Radio’s Capital brand.
The daily newspaper market is down -7.6% on April 2011, with just one title posting an increase over the year. i continues to see its circulation rise. The title is up 68.6% on this time last year (it released its first ABC figure in January 2011). Postively, a number of titles saw their circulation figures… Continue reading ABC National Newspaper Round-Up: April 2012