The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.
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The quality titles, both the dailies and Sundays, were the biggest losers in readership terms in the latest NRS release for April 2011 to March 2012 (the first release of 2012 data).
The broadcasters’ network revenue results show a poor month for April, with all of the broadcasters in our analysis posting a decline in revenue year on year.
Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.
The release of the April’s traffic figures also saw the launch of Hybrid data from UKOM; as well as the home and work panel that has been used to collate pre-April 2012 data, the company now measures traffic from ‘other locations’.
Steve Parkinson, managing director of Magic and Kiss, on today’s RAJAR release…
Digital radio put in a strong performance once again. Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver.
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 4.2% QoQ rise in weekly reach in Q1 2012.
Capital has retained its position at the top of the London chart after a 4.1% YoY increase in reach (up 0.7 QoQ) to almost 2.3 million listeners, which is its highest figure since 2004.
The latest RAJAR figures for Q1 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011.