More Data Analysis articles

Mail Online continued to rule over the national newspaper’s online offering, according to the latest data released by ABC.

ITV1 enjoyed a 3.6% increase in network revenue for May, according to latest agency estimates. It was the only broadcaster in our analysis to record a rise, with Channel 4, Channel 5 and ITV Breakfast all posting year on year declines.

May saw the UK’s total online universe grow by over one million users, bringing the total to 42.3 million.

In the perfect example of ‘losing the battle but winning the war’, the final of ITV1’s Britain’s Got Talent achieved the highest ratings for May. Just under 12.6 million viewers stuck through the two-hour plus marathon on 12 May to see Pudsey the dancing dog go walkies with a £500,000 cash prize (oh and the chance to entertain royalty).

The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.

The quality titles, both the dailies and Sundays, were the biggest losers in readership terms in the latest NRS release for April 2011 to March 2012 (the first release of 2012 data).

The broadcasters’ network revenue results show a poor month for April, with all of the broadcasters in our analysis posting a decline in revenue year on year.

Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.

The release of the April’s traffic figures also saw the launch of Hybrid data from UKOM; as well as the home and work panel that has been used to collate pre-April 2012 data, the company now measures traffic from ‘other locations’.

Steve Parkinson, managing director of Magic and Kiss, on today’s RAJAR release…