Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!
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Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne’s annual digital marketing event.
Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.
The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.
Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.
According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
The latest flurry of excitement about Amazon’s search for Blockchain-savvy software developers should be taken with a pinch of salt, writes Federica Bowman.
‘Privacy is Personal’, created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.
Influencer blunders are numerous – but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.