Steve Edwards offers a guide to help you change your planning game.
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Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
For the first time, the certificates share information on the policies and procedures that Facebook has in place to deal with brand safety against user generated content.
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
The new CEO of Blue 449 and Spark Foundry talks to Michaela Jefferson about agency culture, social diversity, and preparing for Brexit
Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!
Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne’s annual digital marketing event.
Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.