23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.
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For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
The deal with Bandlab Technologies – which includes the brands’ social, digital, print and experiential assets – is expected to complete by 31 May 2019.
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
