John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
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There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
Short-termism is trickling down from the boardroom – and the knock-on effects don’t just impact the marketing and advertising industries, writes Rowly Bourne.
Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
Even excluding the technical feats of delivering gold-standard currencies – those things that underpin media planning and billions of pounds in trading – the politics that surround them can make your head spin.
Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.
Advertisers and agencies are seeking to fill a “gap in the market” that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.