In this week’s Media and Marketing podcast, host John Reynolds is joined by Jamie Bolding, founder and CEO of Jungle Creations; Tim Hyde, CEO of TWH Media; and Cathy White, founder of CEW Communications.
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The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
Short-termism is trickling down from the boardroom – and the knock-on effects don’t just impact the marketing and advertising industries, writes Rowly Bourne.
Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.