Disney missed analyst expectations for the third quarter of the year as profits fell 51% to $1.4bn. Shares in the entertainment giant subsequently fell 5% in after-hours trading.
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Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
Digital radio has seen a marginal drop in its share of listening since the first quarter of the year, but still claims 56% as the popularity of smart speakers and online listening grows.
In this week’s Media and Marketing podcast, host John Reynolds is joined by Jamie Bolding, founder and CEO of Jungle Creations; Tim Hyde, CEO of TWH Media; and Cathy White, founder of CEW Communications.
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.