David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
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Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions
GroupM, WPP’s investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.
The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.
Facebook is to create 500 new tech jobs in London by the end of the year with the opening of a new engineering centre in the city, as the platform continues its efforts to make safety and security a “top priority”.
The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.