Short-termism is trickling down from the boardroom – and the knock-on effects don’t just impact the marketing and advertising industries, writes Rowly Bourne.
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Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
Even excluding the technical feats of delivering gold-standard currencies – those things that underpin media planning and billions of pounds in trading – the politics that surround them can make your head spin.
Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.
Advertisers and agencies are seeking to fill a “gap in the market” that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.
Raymond Snoddy examines Nick Clegg’s PR démarche as he pleads for mild regulation.
The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher’s digital ad inventory.
Impact’s Julia Smith asked female bosses to give their thoughts on diversity and whether they saw it in action at Cannes Lions 2019. This is what they said.