More Digital articles

Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.

Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin’s Advertising & Marketing team.

Sponsor content GfK’s John Carroll’s shares crucial insights ahead of Mediatel’s Big Day of Data.

Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.

The “reimagined” digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.

The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.

David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.

Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions

GroupM, WPP’s investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.

The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.