Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.
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The “reimagined” digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.
The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.
David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions
GroupM, WPP’s investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.
The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.
Facebook is to create 500 new tech jobs in London by the end of the year with the opening of a new engineering centre in the city, as the platform continues its efforts to make safety and security a “top priority”.
The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.