As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
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A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences.
A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
As yet another publisher alliance launches in Germany, Liam Reynolds looks at whether the appetite for collaboration is here to stay.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
Amid rumours that behind the scenes talks are growing tense, the future for BritBox – the new streaming service from the BBC and ITV – looks a little troubled.
The new IPA president tells Michaela Jefferson about his bold new agenda – and what he thinks about consultancies, diversity, tech and the duopoly.
Craig Burgess examines how the BBC and ITV can make its new streaming service a success in a very crowded market.