For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
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MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
The deal with Bandlab Technologies – which includes the brands’ social, digital, print and experiential assets – is expected to complete by 31 May 2019.
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
According to the latest Rajar results for Q1 2019, digital radio has experienced a significant surge – and now encompasses 56.4% of all radio listening, up 3.8% on the previous quarter.