More Digital articles

The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.

Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.

According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.

The latest flurry of excitement about Amazon’s search for Blockchain-savvy software developers should be taken with a pinch of salt, writes Federica Bowman.

‘Privacy is Personal’, created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.

Influencer blunders are numerous – but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.

Why are the most loyal customers the ones so easily abused by brands?

Digital advertising generated 80% of The Guardian and The Observer‘s ad revenues during the last financial year, the newsbrand’s parent company, Guardian Media Group, has revealed.

Facebook has filed a lawsuit against two app developers for “click injection” fraud after using malware to fake the number of clicks on Facebook ads.

Disney missed analyst expectations for the third quarter of the year as profits fell 51% to $1.4bn. Shares in the entertainment giant subsequently fell 5% in after-hours trading.