The latest flurry of excitement about Amazon’s search for Blockchain-savvy software developers should be taken with a pinch of salt, writes Federica Bowman.
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‘Privacy is Personal’, created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.
Influencer blunders are numerous – but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.
Why are the most loyal customers the ones so easily abused by brands?
Digital advertising generated 80% of The Guardian and The Observer‘s ad revenues during the last financial year, the newsbrand’s parent company, Guardian Media Group, has revealed.
Facebook has filed a lawsuit against two app developers for “click injection” fraud after using malware to fake the number of clicks on Facebook ads.
Disney missed analyst expectations for the third quarter of the year as profits fell 51% to $1.4bn. Shares in the entertainment giant subsequently fell 5% in after-hours trading.
Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
Digital radio has seen a marginal drop in its share of listening since the first quarter of the year, but still claims 56% as the popularity of smart speakers and online listening grows.