Why are the most loyal customers the ones so easily abused by brands?
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Digital advertising generated 80% of The Guardian and The Observer‘s ad revenues during the last financial year, the newsbrand’s parent company, Guardian Media Group, has revealed.
Facebook has filed a lawsuit against two app developers for “click injection” fraud after using malware to fake the number of clicks on Facebook ads.
Disney missed analyst expectations for the third quarter of the year as profits fell 51% to $1.4bn. Shares in the entertainment giant subsequently fell 5% in after-hours trading.
Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
Digital radio has seen a marginal drop in its share of listening since the first quarter of the year, but still claims 56% as the popularity of smart speakers and online listening grows.
In this week’s Media and Marketing podcast, host John Reynolds is joined by Jamie Bolding, founder and CEO of Jungle Creations; Tim Hyde, CEO of TWH Media; and Cathy White, founder of CEW Communications.
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.