Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.
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In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
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A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.
36 pence in every pound spent on digital now goes to mobile, up from 4 pence just five years ago.
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…
Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.
