Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.
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In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
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Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
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Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.