As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE’s co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.
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The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney
There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO
YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.
It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs’s Ian Dowds.
JCDecaux has completed the synchronisation of four ‘visual display clusters’ on Oxford Street, where half a million people visit each day.
Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.
The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.
As video continues to develop at speed, the7stars’ Will Jellicoe asks what this means for content, consumers and brands