More Digital articles

A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.

Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?

Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.

Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).

An earlier counting method – that lasted for two years – likely overestimated average time spent watching videos by between 60% and 80%.

In a briefing to Ministers, the NMA said that the value chain of digital news is no longer sustainable and has become “wildly out of step with the contribution that each player makes”.

The likes of Google, Facebook and Twitter need to voluntarily take on the responsibilities of publishers, both commercial and editorial, or risk having it imposed upon them, writes Raymond Snoddy

MC&C media’s Mark Jackson asks if Facebook’s News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.

Should publishers always follow what algorithms tell them? ELLE’s editor-in-chief Lorraine Candy doesn’t think so – and said her creative team is much more likely to trust human intuition over data.

Newspapers may have built their success on the printed word, but there is a clear future embracing video.