More Digital articles

In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement

Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.

Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.

Hugh joins from Yahoo where he has worked since 2008 in a range of senior roles and is set to help continue TMG’s digital transformation.

In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.

Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.

Facebook’s new manager “exemplar of integrity and transparency”.

A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.

Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?

Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.