More Digital articles

There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO

YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.

It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs’s Ian Dowds.

JCDecaux has completed the synchronisation of four ‘visual display clusters’ on Oxford Street, where half a million people visit each day.

Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.

The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.

As video continues to develop at speed, the7stars’ Will Jellicoe asks what this means for content, consumers and brands

The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.

Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it

Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.