Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
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Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.
As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE’s co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.
The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney
There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO
YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.
It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs’s Ian Dowds.