More Digital articles

In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.

Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.

Facebook’s new manager “exemplar of integrity and transparency”.

A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.

Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?

Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.

Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).

An earlier counting method – that lasted for two years – likely overestimated average time spent watching videos by between 60% and 80%.

In a briefing to Ministers, the NMA said that the value chain of digital news is no longer sustainable and has become “wildly out of step with the contribution that each player makes”.

The likes of Google, Facebook and Twitter need to voluntarily take on the responsibilities of publishers, both commercial and editorial, or risk having it imposed upon them, writes Raymond Snoddy