More Digital articles

eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009

Top magazine and newspaper websites saw their unique users in the UK increase over the last year, according to Nielsen Online’s latest survey.Auto Trader is by far the most popular magazine website with 1.8 million unique users, while the Guardian remains the most visited online paper with 3.5 million unique users, despite having the lowest… Continue reading Nielsen Online: Top magazine sites up 30%

Top magazine and newspaper websites saw their unique users in the UK increase over the last year, according to Nielsen Online’s latest survey.Auto Trader is by far the most popular magazine website with 1.8 million unique users, while the Guardian remains the most visited online paper with 3.5 million unique users, despite having the lowest… Continue reading Nielsen Online: Top magazine sites up 30%

Phorm is expected to launch its targeted ad service in the UK in the first half of 2009.Phorm’s system tracks web habits in order to provide targeted ads and the technology has been on trial at BT for the last few months (see Phorm Rolls Out Next BT Trial).The trial has been deemed a success… Continue reading Phorm set to launch in 2009

Wireless devices will be the primary means of connecting to the internet for most people by 2020, according to a new report by Pew Internet and American Life. The ‘Future of the Internet III’ survey found that the combination of portability and affordability will be the reason behind the mobile internet’s success in 12 years… Continue reading Most people will access the internet via mobile by 2020

The BBC has released a list of the 10 most viewed shows on iPlayer to mark the catch-up TV service’s first birthday.Series four of Doctor Who comes out on top, followed by this year’s two series of Top Gear, while Matt Lucas and David Walliams’ Little Britain USA sits in fourth place.The top ten online… Continue reading BBC releases iPlayer’s most viewed shows

RTL are rumoured to be considering a takeover of Channel 4 according to a report in the Sunday papers.A report in the Sunday Times states that RTL, who own rival broadcaster Five, has asked JPMorgan to weigh up a takeover for Channel 4, valued at £50 million.Four years ago, similar merger talks emerged but they… Continue reading Rumours of RTL takeover of Channel 4

Chrome, the new web browser from Google, has been taken out of its beta version just 100 days after it first launched.Google said that feedback from Chrome’s 10 million users enabled it to go ahead with a full launch so quickly.Other Google products have been in beta mode for years, with its Gmail service still… Continue reading Chrome gets full launch

More than one in 10 (11%) young adults age 18-34 in the US now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age counterparts, according to new data from Knowledge Networks. Specifically, the 18-to-34 ‘leading-edge media group’ – defined… Continue reading Watching online TV growing in popularity in US

Aegis Media is set to launch a new full-service digital agency early next year in a bid to boost its digital offering.Former Naked managing partner Niku Banaie will head up the client-facing network, which is set to feature more of a creative element, according to reports.Aegis, which is currently home to Carat, Vizeum, Isobar and… Continue reading Aegis set to launch a full-service digital agency