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The Joint Industry Committee for Internet Measurement Systems (JICIMS) is to restructure after ISBA and the IPA withdrew support.ISBA and the IPA resigned as JICIMS stakeholders after being unable to commit to the three years of funding that a full JIC model would require, leaving the IAB and the AOP to lead the initiative.A statement… Continue reading JICIMS to restructure after ISBA and IPA withdraw support

The future of Project Kangaroo remains uncertain after the Competition Commission’s provisional findings reveal that the proposed VoD service will “restrict competition” in the UK.Ahead of the final report into the joint venture between BBC Worldwide, ITV and Channel 4 (UKVoD), which is due to be published by February 8, the Competition Commission concluded that… Continue reading Competition Commission: Kangaroo “will restrict competition”

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected.Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist.Above-the-line spending traditionally drives brand awareness or consideration, while below-the-line attempts… Continue reading Online advertising will continue to expand in the recession

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift… Continue reading Elizabeth Arden sponsors IPC’s online advent calendar

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

Phorm’s chairman Steven Heyer is to step down following a disagreement over the future direction of the company.Heyer is one of four board members to leave the online advertising company over the dispute, along with David Dorman, Christopher Lawrence and Phorm’s chief operating officer, Virasb Vahidi.The departures are said to be over “differences as to… Continue reading Phorm chairman steps down

The London Evening Standard is set to make its glossy print magazine, ES, available online in a bid to up its digital offering.The paper has set up a website for readers to view digital content from the previous week’s magazine and highlights of the forthcoming issue, according to reports.From Monday, consumers will be able to… Continue reading Evening Standard’s ES mag goes online

The first edition of “The Inside Line” focuses on the practice of using search metrics to measure display advertising. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is it an unfair comparison to use the same metrics for measuring online display advertising and search?Dave Schruers –… Continue reading The Inside Line: Display & search, can you compare?

FHM.com is set to relaunch next month with a number of new features to boost users as its magazine brand sees a drop in circulation.Bauer Media’s men’s lifestyle website will offer new editorial, improved navigation, new video players and more content, according to the company.Other new features include a new blog from FHM’s global writing… Continue reading FHM.com is set to relaunch