Phorm’s chairman Steven Heyer is to step down following a disagreement over the future direction of the company.Heyer is one of four board members to leave the online advertising company over the dispute, along with David Dorman, Christopher Lawrence and Phorm’s chief operating officer, Virasb Vahidi.The departures are said to be over “differences as to… Continue reading Phorm chairman steps down
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The London Evening Standard is set to make its glossy print magazine, ES, available online in a bid to up its digital offering.The paper has set up a website for readers to view digital content from the previous week’s magazine and highlights of the forthcoming issue, according to reports.From Monday, consumers will be able to… Continue reading Evening Standard’s ES mag goes online
The first edition of “The Inside Line” focuses on the practice of using search metrics to measure display advertising. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is it an unfair comparison to use the same metrics for measuring online display advertising and search?Dave Schruers –… Continue reading The Inside Line: Display & search, can you compare?
New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV
FHM.com is set to relaunch next month with a number of new features to boost users as its magazine brand sees a drop in circulation.Bauer Media’s men’s lifestyle website will offer new editorial, improved navigation, new video players and more content, according to the company.Other new features include a new blog from FHM’s global writing… Continue reading FHM.com is set to relaunch
Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”
Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”
LinkedIn, the business social networkng site, has launched a new search service that enables users to refine their searches for other members.The new platform will allow members to fill in more than a dozen data fields, such as name, company and school, in order to find fellow members, according to reports.LinkedIn have also added an… Continue reading LinkedIn launches new search service
Panelist Robert Horler, managing director of Diffiniti, said: “We haven’t engaged with things like JICIMS as quickly as we might have, but I honestly believe that it isn’t a silver bullet.”He added that “there needs to be an awful lot more work time and investment” spent on issues such as engaging online around brand advertising… Continue reading JICIMS is “not a silver bullet”
Most of the panel were in favour of self-regulation. Dominic Allon, industry leader, Agency at Google, said: “Regulation is a really important area. Google’s philosophy is that competition is the best way to protect the consumer and drive competition.“In ’09 the Digital Media Group will put forward credible proposals allowing the industry to sustain self-regulation.”Allon… Continue reading ‘Future of Online’ seminar looks at regulation
