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ITV is set to rebrand its online catch-up TV service ITV Player to make it an instantly recognisable VoD brand.The broadcaster’s new name and logo come 18 months after ITV created its online broadband TV service, which currently comes under the ‘Catch Up’ section of the ITV.com website.ITV’s decision to rebrand the service also follows… Continue reading ITV rebrands online VoD service as ITV Player

BSkyB’s has made its new online video service Sky Player TV cheaper than its satellite TV packages.The broadcaster’s online service offers users a choice of three packages ranging from £15 to £34 a month, while Sky’s cheapest satellite TV package is £17 a month.Sky’s Entertainment Pack, which will be available at the cheaper monthly rate… Continue reading BSkyB is set make its online TV cheaper than satellite

Analysts at Screen Digest have criticised the Competition Commission (CC) after it ruled that online-video service Project Kangaroo will not have an effect on the UK online advertising market.Earlier this week, the CC ruled that Project Kangaroo (the joint venture between BBC Worldwide ITV and Channel 4) “is likely to result in a substantial lessening… Continue reading Analysts criticise Competition Commission’s Kangaroo ruling

This week’s edition of “The Inside Line” focuses on the Competition Commission’s provisional report into BBC Worldwide, ITV and Channel 4’s joint online VoD venture, Project Kangaroo. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is the Competition Commission right to impose restrictions upon Project Kangaroo?Andy… Continue reading The Inside Line: Project Kangaroo’s competition issues

The Joint Industry Committee for Internet Measurement Systems (JICIMS) is to restructure after ISBA and the IPA withdrew support.ISBA and the IPA resigned as JICIMS stakeholders after being unable to commit to the three years of funding that a full JIC model would require, leaving the IAB and the AOP to lead the initiative.A statement… Continue reading JICIMS to restructure after ISBA and IPA withdraw support

The future of Project Kangaroo remains uncertain after the Competition Commission’s provisional findings reveal that the proposed VoD service will “restrict competition” in the UK.Ahead of the final report into the joint venture between BBC Worldwide, ITV and Channel 4 (UKVoD), which is due to be published by February 8, the Competition Commission concluded that… Continue reading Competition Commission: Kangaroo “will restrict competition”

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected.Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist.Above-the-line spending traditionally drives brand awareness or consideration, while below-the-line attempts… Continue reading Online advertising will continue to expand in the recession

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift… Continue reading Elizabeth Arden sponsors IPC’s online advent calendar

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession