More Digital articles

The overall UK television viewing audience continues to show year-on-year growth, according to the latest IPA Trends in Television Report.Average hours of television viewing for the third quarter of 2008 was 3.54 hours, compared to 3.38 in 2007. This is the highest level recorded for this quarter since the start of the current BARB panel… Continue reading UK Television audience continues to grow

Yahoo!’s chief executive Jerry Yang has given in to mounting pressure and will be stepping down from his role once the company find a successor.The search giant’s chairman Roy Bostock released a statement late last night, saying Yahoo! was “deeply grateful” to Yang but would be searching for a new CEO who could “take the… Continue reading Yahoo! boss Jerry Yang steps down

Newsquest Media Group is the latest regional media owner to release data on the new ABCe six-month certificate.The data will cover the Newsquest network of local branded media sites, including the herald.co.uk, dailyecho.co.uk, theargus.co.uk and thepress.co.uk.Newsquest will join Northcliffe Media Network, GMG Regional Media and Johnston Press in publishing six-monthly audits.Johnston Press signed up to… Continue reading Newsquest is latest to publish six-monthly ABCe data

Nielsen Online has announced it will be using the JICIMS/NRS Establishment Survey for online measurement instead of its own previously used GNETT survey.From November onwards, Nielsen’s online audience figures will be consistent with the UK online universe estimates provided by JICIMS (Joint Industry Committee for Internet Measurement Systems) on behalf of the industry.Nielsen has made… Continue reading Nielsen Online to use JICIMS Establishment Survey

The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired approximately 1.3 million net additional high-speed internet subscribers in the third quarter of 2008, according to new figures from Leichtman Research Group. These broadband providers now account for nearly 66.7 million subscribers – with cable companies… Continue reading 1.3 Million US broadband additions in Q3

News International is understood to have turned down Daily Mail & General Trust’s attempts to call a truce in the London freesheet newspaper war.DMGT executives spoke to News International to try to end the battle that has been raging between the two firms since they launched the titles in 2006 (see NewsLine), according to a… Continue reading News International rejects DMGT’s truce offer

More than three-quarters (78%) of adult online consumers in the US made some type of online purchase in the past six months, according to a new study from Nielsen Online. Nielsen said that the top transaction categories were travel, credit-card management and online banking. The top online transaction category was travel, with 38% of adult… Continue reading Almost 80% of US adult online consumers made web purchases in past six months

It is inevitable that advertising will become 100% digital, according to Justin Billingsley, brand director at mobile phone company Orange.Speaking at yesterday’s IAB Engage conference, Billingsley said: “It is a crushing inevitability that we will all be 100% digital.”There are only two reasons for using offline advertising, he said. One is that the over 50… Continue reading IAB Engage 2008: The case for 100% digital

Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

The internet will stay strong through the tough economic times ahead but businesses have to “get heir heads around the new rules”, Richard Eyre, chairman of the Internet Advertising Bureau, said at yesterday’s IAB Engage conference.Eyre said that young business leaders working in the UK media industry have had their instincts shaped by 20 years… Continue reading IAB Engage 2008: Online will remain strong through tough economic times