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News International is understood to have turned down Daily Mail & General Trust’s attempts to call a truce in the London freesheet newspaper war.DMGT executives spoke to News International to try to end the battle that has been raging between the two firms since they launched the titles in 2006 (see NewsLine), according to a… Continue reading News International rejects DMGT’s truce offer

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

It is inevitable that advertising will become 100% digital, according to Justin Billingsley, brand director at mobile phone company Orange.Speaking at yesterday’s IAB Engage conference, Billingsley said: “It is a crushing inevitability that we will all be 100% digital.”There are only two reasons for using offline advertising, he said. One is that the over 50… Continue reading IAB Engage 2008: The case for 100% digital

Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

The internet will stay strong through the tough economic times ahead but businesses have to “get heir heads around the new rules”, Richard Eyre, chairman of the Internet Advertising Bureau, said at yesterday’s IAB Engage conference.Eyre said that young business leaders working in the UK media industry have had their instincts shaped by 20 years… Continue reading IAB Engage 2008: Online will remain strong through tough economic times

Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week).The study, carried out by lifestyle consultancy Tuned In Research, also found that online brand engagement has spread across social media, with over half (55%)… Continue reading 16-30 year olds spending more time online than watching TV

B-2-B media group Emap is to scrap subscription charges around certain websites next year.The company, which was acquired by Guardian Media Group and private equity company Apax earlier this year (see Emap Sells B-2-B to GMG), is abolishing the paywalls around the websites of titles in its Emap Inform business, said chief executive David Gilbertson.Titles… Continue reading Emap scraps website subscription charges

Microsoft has signed a new search deal with Sun Microsystems in a bid to increase its share of search traffic.The deal will allow Internet Explorer users to install an MSN Toolbar with Live Search as they download the latest Sun Java plug-ins, which has over 800 million users worldwide, according to Sun.Yusuf Mehdi, senior vice… Continue reading Microsoft confirms new search deal