More Digital articles

New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV

Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”

Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”

LinkedIn, the business social networkng site, has launched a new search service that enables users to refine their searches for other members.The new platform will allow members to fill in more than a dozen data fields, such as name, company and school, in order to find fellow members, according to reports.LinkedIn have also added an… Continue reading LinkedIn launches new search service

Panelist Robert Horler, managing director of Diffiniti, said: “We haven’t engaged with things like JICIMS as quickly as we might have, but I honestly believe that it isn’t a silver bullet.”He added that “there needs to be an awful lot more work time and investment” spent on issues such as engaging online around brand advertising… Continue reading JICIMS is “not a silver bullet”

Most of the panel were in favour of self-regulation. Dominic Allon, industry leader, Agency at Google, said: “Regulation is a really important area. Google’s philosophy is that competition is the best way to protect the consumer and drive competition.“In ’09 the Digital Media Group will put forward credible proposals allowing the industry to sustain self-regulation.”Allon… Continue reading ‘Future of Online’ seminar looks at regulation

eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth

Johnson, a panelist at today’s MediaTel Group ‘Future of Online’ seminar sponsored by Nielsen Online, said: “[Social networking] is new. It’s the fastest growing area but we’re still small. We don’t yet truly understand how people interact with social networks.”He added: “Our advertising is about engaging with what people are doing on Facebook… we still… Continue reading Understanding social networking interaction is vital for brands

On the panel at the Nielsen Online sponsored event was Trevor Johnson, planning and strategy, EMEA at Facebook, who said that as the online industry is in a better position to show a return than other media, the looming recession is a good time for it to show its strengths.In broad agreement was fellow panelist… Continue reading Financial crisis “a great opportunity for online”

TV, Internet and Mobile usage in the US has continued to increase, according to Nielsen’s ‘A2/M2 Three Screen Report’. As of the third quarter this year, the average person in the US watched approximately 142 hours of TV in one month, while the average time a US home used a TV set during 2007-08 is… Continue reading TV usage in the US reaches an all-time high